Boomers is a content filled, concise and collective focused blog. It is authored by a youth minded marketing guru named Brent Green. I will let his own about statement speak for itself:
I am a marketing consultant and author of “Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.” I present workshops and give speeches about the Boomer generation and business strategies. I also provide analysis and commentary for news media such as “The Los Angeles Times,” “US News & World Report,” “Business Week,” and “The Wall Street Journal.” My company, Brent Green & Associates, Inc., is an internationally award-winning firm specializing in direct response marketing for health & fitness and Boomer-focused companies. Marketing to Boomers I welcome your comments and questions here. Please enjoy my blog commentary, which usually slides precariously on thin ice.
This site is not just a collection of rants but a collection of information and news updates of interest to baby boomers. I was very impressed with the post on brain training and ageism.
I am convinced that this is one of those “go to sites” for anyone who wants to know what is on the thinking mind of a boomer. It reminds me very much of the static site Now What Jobs because of the comprehensive resources.
For serious bloggers looking for content ideas this is a site to mull over for a fresh point of view and current information.
Thanks Brent for your hard work and expertise.